Oiseau

The Story

Oiseau is an exciting new high-end retailer of designer glasses and sunglasses in the start up phase, with sustainability and fair trade embedded as part of the company’s core ethos.

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Insight

Oiseau is a fresh new start up looking to gain traction within the high-end glasses market. They are a modern company looking to clean up the oceans by utilising waste plastic from fishing nets for their frames.

Concept

Sustainability and elegance are at the heart of Oiseau. Championing quality over quantity, through an advocation for a shift from fast to slow fashion. Slowing down and having a moment of clarity.

Solution

The designs for Oiseau use an ample use of white space, muted tones and serif typeface. This clear space is ideal for a digital-first brand, functioning equally well on desktop as well as mobile. It is important to hero the products. The muted tones and serif typeface move away from the clutter and artificial colours of competitors, providing a more natural and refined aesthetic.