Oiseau is an exciting new high-end retailer of designer glasses and sunglasses in the start up phase, with sustainability and fair trade embedded as part of the company’s core ethos.
Sustainability and elegance are at the heart of Oiseau. Championing quality over quantity, through an advocation for a shift from fast to slow fashion. Slowing down and having a moment of clarity.
The designs for Oiseau use an ample use of white space, muted tones and serif typeface. This clear space is ideal for a digital-first brand, functioning equally well on desktop as well as mobile. It is important to hero the products. The muted tones and serif typeface move away from the clutter and artificial colours of competitors, providing a more natural and refined aesthetic.