The Story

New, bold, strategy and creative for the undergraduate 2018 campaign.

Giving Bath Spa stand out in a challenging market – presented as a progressive, forward looking, creative university. To drive acquisition via Open Day attendees as well as profile raising.

The Product

The creation of a new big idea ‘Make it’

an integrated multimedia campaign which can be rolled out across all channels, including digital OOH, Snapchat ads and filters, Spotify sponsored sessions, programmatic and social. The development of a campaign guide and toolkit for the in-house creative team to use.

BSU single
Showreel

Snapchat, Instagram and Spotify ads